Auto Bild, auto motor and sport and Auto Zeitung readers have selected LIQUI MOLY to be their favorite brand of lubricantUlm, March 9, 2012 – In 2012 the motor oil and additive expert LIQUI MOLY was again voted to be Germany's favorite brand of lubricant. In the Auto Zeitung and auto motor and sport reader polls, the German company again achieved first place in the lubricant category, defending its title earned the previous year. Auto Bild polled its readers for the first time. Here as well the majority gave LIQUI MOLY first place.
LIQUI MOLY has now achieved first place among all brand-name lubricants for the third time. The clearest victory was the poll taken for the first time by Auto Bild Magazine (issue 10/2012 dated March 9, 2012). 71 percent answered the question "Who has good lubricants for cars?" with LIQUI MOLY. Castrol followed in second place with nearly 20 percent fewer votes. More than 80,000 readers participated in this survey to determine the best automotive manufacturers and suppliers.
In general it is considered more difficult to defend a title than to win the award in the first place. The stalker becomes the prey and those, who were once the aim, now have you in their sights. But this German lubricant producer has succeeded in maintaining its lead. Once again LIQUI MOLY attained the apex in the poll for best brand in the lubricant category in auto motor and sport (issue 7/2023 dated March 8, 2012). And, just as in the survey for top brand 2011 in Auto Zeitung (issue 6/2012 dated Feb. 29 2012) LIQUI MOLY received a majority of the votes. Readers were asked to indicate the brands, which which they had had good experience. In the category of lubricants "LIQUI MOLY" was the most frequent reply, and in the area of car care agents, the company was the second most frequently named, after Sonax.
"Which company's products do you prefer?" was the question asked by auto motor and sport. More than 90,000 readers answered; of these 57.3 percent preferred "LIQUI MOLY" thus making the company the Best Brand in 2012 in the lubricant category - nine percent higher than in 2011. In this survey as well, the major competitors, Castrol and Mobil, landed in second and third place.
Ernst Prost, CEO at LIQUI MOLY, is enthusiastic: "Readers of the three largest German automotive magazines have clearly declared their preference for our brand. This is the best confirmation we could have." Excellent product quality, a multitude of concepts and products certainly played a role for this success in all three polls. "Another decisive factor was our advertising campaign and the associated presence in the media", stated Ernst Prost. The entrepreneur emphasized the production location in Germany as well as integrity, respect and love of success. "We are a human company. This has been the basis for our marketing and sales work during the past decades. A seed, which has sprouted and is bearing more and more fruit.!
In the coming year, this motor oil specialist plans to defend its top position. Then the brand will be crowned by three victories in succession in two magazines. Sportsmen speak of a title hat-trick. Ernst Prost: "That will be our next sensation."About LIQUI MOLY
LIQUI MOLY GmbH from Ulm in South Germany offers a wide range of qualitative high-quality products such as motor oils, additives, vehicle care products and service products. The range includes some 4000 items. LIQUI MOLY develops and tests their products in their own laboratories, manufactures exclusively in Germany and markets all of their products themselves. LIQUI MOLY was founded some 50 years ago and is now one of the leading companies in the industry. The products are sold in Germany and in 100 other countries.
For more information, please contact:
LIQUI MOLY GmbH
Head of Media Relations International
Fon: +49 (0)731/1420-189
Fax: +49 (0)731/1420-82
Germany's car drivers have made LIQUI MOLY number one
- press release for download - (reader_voting2012_EN.doc | 144,5 KB)
Auto Bild, auto motor and sport and Auto Zeitung readers have selected LIQUI MOLY to be their favorite brand of lubricant
- logos for download - (Logos_2012.jpg | 338,2 KB)
Ernst Prost, geschäftsführender Gesellschafter der LIQUI MOLY GmbH
- Pressefoto - (Prost_109.jpg | 408,3 KB)
Reader poll of AutoBild, issue 10/2012
- graphic for download - (best_lubricants_2012.jpg | 403,3 KB)