Los Angeles Kings
The NHL is regarded as the world’s top ice hockey league, with fans from all over the world following their matches. It is one of the four major professional sports leagues in the USA and the most popular in Canada. LIQUI MOLY the first German motor oil brand in professional sport in North America – so we’re just as exotic as the Kings themselves were when they became the first NHL team from the South of the USA in 1967.
The main component of the package agreed on with the Kings is the rinkside brand presence: for the remaining preliminary matches of the current season 2016/2017 and for the next three seasons, LIQUI MOLY will be advertising with a rinkside board and in an area behind the goal and above the board – only visible on television – as well as on the cube above the rink.
LIQUI MOLY will also be advertising on the board and on the ice in the arena of Ontario Reign, also based in California. This team plays in the American Hockey League (AHL) and is one of two farm teams for the Los Angeles Kings.
Since the 2016/2017 season, LIQUI MOLY has been represented as the premium partner in the highest German league, DEL. The long-term contract is valid until season 2019/20.
Our logo is represented at every home game of the top club Eisbären Berlin at the Mercedes-Benz-Arena with so-called under-ice advertising in the center spot. Additionally our brand is visible in the coaching area. Beginning in season 2017 we are also present on the sleeve of the team jerseys of the team. This ensures our brand is perfectly visible both to the more than 14,000 spectators in the arena, as well as in TV broadcasts.