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Germany's motor oil and additive specialist becomes series sponsor
March 2016 - LIQUI MOLY opens the throttle. Germany's motor oil and additive specialist has taken over sponsoring of the Canadian Superbike Championship Series. "This represents a tremendous stimulus for our motorcycle products as well as for our brand familiarity in general", said Sebastian Zelger, who is responsible for LIQUI MOLY business in North America.
The commitment to sponsor the Superbike Championship is LIQUI MOLY's first major engagement in Canadian motorcycling sports. In addition to sponsoring the entire series, the second highest class will now be known as LIQUI MOLY Pro Sport. "Technically we are already at the top for some time - now we want to show this externally", continued Sebastian Zelger.
Although LIQUI MOLY has its roots in the automotive business, the company also offers a complete line of chemical products for motorcycles: Motor oils and additives, fork oils and filter oils, cleaner and care products. Such a wide line is unique on the market. In Canada the motorcycle products are marketed by Motovan.
LIQUI MOLY's quality is also reflected by the MotoGP, where all teams in the Moto2 and Moto3 classes use motor oil from Germany. Sebastian Zelger: "For us, the Canadian Superbike Championship is the perfect supplement to our worldwide engagement with the MotoGP."
The first Canadian Superbike Championship races will be held from May 27th to 29th in the Shannonville Motorsport Park, ON.
About LIQUI MOLY LIQUI MOLY GmbH from Ulm in South Germany offers a wide range of high-quality products such as motor oils, additives, vehicle care products and service products. The range includes some 4000 items. LIQUI MOLY develops and tests their products in their own laboratories, manufactures exclusively in Germany and markets all of their products themselves. LIQUI MOLY was founded some 50 years ago and is now one of the leading companies in the industry. The products are sold in Germany and in 120 other countries.